Wednesday, 31 October 2012

Creativity - Optical Art

Me and Nancy were set the task to find out more about optical art and create a powerpoint to show the class. We were both very interested in the topic and decided that we may use elements of optical art when filming our own music video, such as projecting optical illusions on to people/objects.


Thursday, 18 October 2012

Communication with Caribou

This is the e-mail that we sent to Dan Snaith (Caribou) to ask for permission to use the track.
















This is the reply we received the following day, confirming that we have permission.

Tuesday, 18 September 2012

Redundancy and Entropy




Redundancy is something that is highly predictable/expected and conforms to typical conventions. Redundancy is necessary in order to make effective communications. E.g. an image of clothes hanging on a line would be highly redundant but an image of cats hanging on a line would not be.

Entropy is something that is highly unpredictable and unexpected, it is the opposite of redundancy. Entropy makes things interesting by breaking conventions. E.g. An image of a house shaped like a tomato is highly entropic.



Redundancy and Entropy is culturally determined, something that is entropic to our culture may be less entropic or even redundant in other cultures.